Merlin has founded several businesses in the last 10 years. Before starting BLOOM, she had a career in the banking industry and co-founded M&A advisory boutique Squarefield.
In 2011 she joined Harvest as a consultant for digital strategy & business development. At Harvest, she successfully supported several digital transformations and helped international clients achieve triple-digit monetisation growth. In this period she also launched two online startups: an online beachwear brand, and a pet food subscription service that resulted in a successful exit. At BLOOM, Merlin uses her experience in finance and valuation to support startups in the funding process.
Merlin holds an MSc degree in Finance and Investments from the Erasmus University in Rotterdam, and studied at the State Polytechnic University in St. Petersburg, Russia.