The BLOOM team has years of experience in data-driven strategy consulting, and developed knowledge of the digital landscape while working for international players and A-brands. All team members have hands-on entrepreneurial experience – and the ability to translate strategy to actions with impact.
Merlin de Graaf
Merlin is a true entrepreneur with a background in corporate finance. As co-founder of BLOOM she helped many companies to achieve double digit growth.Read more about Merlin
Ron van den Akker
Ron started his career at strategy consulting firm McKinsey and since then set up several (online) ventures. At BLOOM he enjoys bringing these worlds together.Read more about Ron
Allard van Mossel
Allard is a data science and machine learning expert. He thrives on complex business challenges that require custom-made big data solutions.
Timo uses his analytical capacity and technical knowledge to generate smart insights from data – always focused on sustainable online growth for our clients.Read more about Timo
Wieke de Wit
Wieke combines data science and consulting skills with endless enthusiasm to make everyone love data. Previously she set up the data team at a scale-up.Read more about Wieke
Fabian van Luyn
Fabian has a technical academic background. His advanced analytics skills are complemented with business acumen to drive results for our clients.
Juno is an Industrial Engineer who loves to solve complex problems. At BLOOM, he uses a data-driven approach to create actionable insights.
Paul is a Computer Engineer who graduated from Delft University of Technology – now using his technical skills to shape our clients’ strategies.
Susanne van der Arend
Susanne is a strong organiser – and highly interested in what data can do for customers. She supports the BLOOM team as an Office & Operations Manager.
Pim loves working at the intersection of strategy and data science. He combines this with his Econometrics background in order to help clients grow and advance.Read more about Pim
Floris van der Gronden
Floris is a Quantum Physicist from Delft University of Technology. He is always eager to apply his analytical skills to develop data-driven strategies.Read more about Floris