The BLOOM team has years of experience in data-driven strategy consulting, and developed knowledge of the digital landscape while working for international players and A-brands. All team members have hands-on entrepreneurial experience – and the ability to translate strategy to actions with impact.
Merlin de Graaf
Merlin is a true entrepreneur with a background in corporate finance. As co-founder of BLOOM she helped many companies to achieve double digit growth.Read more about Merlin
Ron van den Akker
Ron started his career at strategy consulting firm McKinsey and since then set up several (online) ventures. At BLOOM he enjoys bringing these worlds together.Read more about Ron
Allard van Mossel
Allard is a data science and machine learning expert. He thrives on complex business challenges that require custom-made big data solutions.
Timo uses his analytical capacity and technical knowledge to generate smart insights from data – always focused on sustainable online growth for our clients.Read more about Timo
Fabian van Luyn
Fabian has a technical academic background. His advanced analytics skills are complemented with business acumen to drive results for our clients.
Witek is a Nuclear Physicist from Delft University of Technology. He loves converting abstract data into clear insights whilst having a customer centric mindset.
Paul is a Computer Engineer who graduated from Delft University of Technology – now using his technical skills to shape our clients’ strategies.
Susanne van der Arend
Susanne is a strong organiser – and highly interested in what data can do for customers. She supports the BLOOM team as an Office & Operations Manager.
Jochem is an Econometrician with an academic background in engineering. He loves combining modeling and data-analysis to solve complex business problems.Read more about Jochem