Strategic pricing with the customer in mind is of key importance in the adoption of an online product or service. Furthermore, companies can benefit from implementing online dynamic pricing to test a range of prices and find the optimal price point.

BLOOM has experience in supporting clients with their pricing strategy from start to finish.

• First, we can conceptually support you in developing your pricing strategy and model. We help you think about different monetisation approaches, key pricing metrics, and packages and bundles.
• We test the implications of the strategy by e.g. building a flexible financial model and/or by performing a conjoint analysis.
• We even go further and build custom dynamic (machine learning) pricing models that continuously updates the pricing, depending on current market demands.