Online marketplace launch



Tradus is a global online marketplace for selling and buying used heavy machinery, such as trucks, tractors, excavators, cranes and vans. Individuals, companies and dealers use Tradus to search for machines and vehicles, or sell their own equipment to interested buyers worldwide. A year after launching, more than 500k for sale items are listed on the platform. The global trade volume of used equipment is over $400 billion per year and the segment is growing double digits.

The BLOOM team supported in the set-up phase of Tradus: moving from a solid business plan to a launched platform. BLOOM did a market and competition scan to determine focus markets, key categories and projected inventory. A solid category tree was set up, as well as requirements for listing specifications, filters and sorting, as input for the product and tech teams. Also, advanced intelligence tools were used to create prioritised prospect lists for soon-to-be-hired sales teams.

BLOOM assisted us with various tasks when building the new online platform. Their combination of analytical strength together with hands-on support works really well.
– Jorre Bonjer, CEO of Tradus

 Back to cases overview