App project management


Picnic is the first ‘mobile only’ supermarket in the Netherlands that launched in September 2015. Picnic has no physical stores and delivers groceries at the lowest price without charging delivery costs. The flawless customer friendly app enables a 3-minute order process, one of the key differentiators of the supermarket. BLOOM supported the Picnic team with the creation of this app and a wide range of international ecommerce market analyses. Dutch consumers have reacted very positively to Picnic’s user experience.

The Picnic team enjoyed working with BLOOM in creating the Picnic mobile app. To develop the best shopping experience for our clients, they were involved in the creation of the app every week. BLOOM supported in using user feedback to drive iterative development of the app prototype. In the process BLOOM continuously challenged existing standards, and analysed ecommerce best practices around the world, all with one goal: to create a super easy to use online groceries app, with the best customer ratings of the industry.
– Eva Hoffmann, Product owner Picnic

 Back to cases overview Picnic online groceries