Increasing user retention
OLX is the largest global classifieds platform operating in more than 40 emerging markets, owned by Naspers. The platform has over 200 million monthly unique visitors generating over 11 billion page views per month.
In the Philippines, their challenge was identifying new ways to drive sustainable growth of the user base.
BLOOM performed advanced analytics for OLX Philippines and used a set of 24 million replies and listings to help them answer this question. We found opportunities to increase liquidity and identified retention drivers for specific segments of new users.
We delivered a set of actionable insights that enabled OLX.ph to target specific users at the right time and improve the overall platform experience in order to fuel sustainable growth.
The BLOOM-team provided very actionable insights to speed up the growth of our classifieds platform. I very much appreciated their analytical rigor, flexibility and extensive knowledge of our business.
– Giancarlo Bonsel, CEO OLX Philippines