NuBuiten (Outdoor Life Group)
NuBuiten is a webshop for outdoor living, selling all types of garden products, like garden houses, terrace decks, furniture, and construction wood. NuBuiten is part of the private-equity owned Outdoor Life Group. It has a solid position in The Netherlands and wants to expand to other European countries.
Together with the NuBuiten team, BLOOM developed a strategy for international expansion. Based on market research, competitor scans, analytics data, and user questionnaires a proposition for entering the two most promising markets was created.
We enjoyed working with BLOOM to create the strongest possible entry strategy for our new markets and international ambitions. Combining BLOOM’s specialism on data & competitive analysis and our vision to extend our business in the coming years, we were able to translate the strategic question in a very hands-on strategy – which we are implementing today! Thanks BLOOM team for the personal cooperation and the valuable insights!
– Pieter-Jan Bos – CEO NuBuiten