Product portfolio strategy is the number one local search company and business directory in Switzerland. is owned by Swisscom, the major national telecom provider. offers a variety of digital solutions for SMEs and has a strong position in Switzerland, especially compared to other directories in Europe. To maintain and strengthen their position, continuously explores new opportunities to serve the needs of their clients. BLOOM created a proposition, pricing and business case for a new digital product in close cooperation with the internal project team.

With their strong experience in our market segment and their digital DNA, the BLOOM team made a thorough and high quality assessment of a potential new product introduction taking all stakeholders and scenarios into account.
Robert Ferenc, Head of portfolio & innovation

 Back to cases overview Local online directories