Product portfolio strategy
Local.ch is the number one local search company and business directory in Switzerland. Local.ch is owned by Swisscom, the major national telecom provider. Local.ch offers a variety of digital solutions for SMEs and has a strong position in Switzerland, especially compared to other directories in Europe. To maintain and strengthen their position, Local.ch continuously explores new opportunities to serve the needs of their clients. BLOOM created a proposition, pricing and business case for a new digital product in close cooperation with the internal project team.
With their strong experience in our market segment and their digital DNA, the BLOOM team made a thorough and high quality assessment of a potential new product introduction taking all stakeholders and scenarios into account.
Robert Ferenc, Head of portfolio & innovation Local.ch