International expansion

Emesa

Emesa, the holding company of ecommerce success VakantieVeilingen, has more than 5 million customers per year in The Netherlands. Customers can bid on a wide range of leisure products, from holidays to concert tickets.

BLOOM cooperated with the team of this top travel and leisure player on a strategy for international expansion, from analysis to roadmap. This resulted, amongst other things, in a successful rollout to Belgium.

BLOOM helped us with an international market exploration. The result was a well documented overview of insights, scenarios and a roadmap to the future. In addition to the result, BLOOM contributed to the internal proces of decision making, and involved and engaged stakeholders in strategy formation. The cooperation was professional and very pleasant. BLOOM complemented our own experience with a strong drive, online focus, and knowledge of the international ecommerce world.
– Remko Zuidgeest, Director International Expansion at Emesa