Data-driven segmentation

ERIKS is an international industrial service provider with over 100,000 customers and over 700,000 products on offer. It offers a wide range of high-quality mechanical engineering components and associated technical and logistic services. ERIKS currently has branches in 20 countries and 8,000 skilled staff worldwide.

ERIKS asked BLOOM to – among other things – support them in the segmentation of their customer base, which would allow ERIKS to increase their already high service levels. The study started with performing a series of rule-based ‘slices and dices’ on the data to gather some preliminary insights. This led to the first actionable recommendations. Afterwards, a k-means analysis was performed, which resulted in a data-driven segmentation of the full customer base. The end-result was a strategy with recommended actions per individual customer.

The results allow ERIKS to further improve its service levels in a data-driven manner.

BLOOM is able to give us high-quality practical recommendations in a very short time-frame. This allows us to implement changes swiftly, directly adding value for ERIKS and its customers
– Wopke Kooistra, Global Manager Digital Sales – ERIKS