Data capability building


Crisp is the Dutch online supermarket for fresh products. The service is app-only, delivers nationwide and offers products from farmers, and local growers and manufacturers. It is Crisp’s mission to make better quality food accessible to more people. Crisp was launched in November 2018 and has received €46.5 million of investment by March 2021.

BLOOM supported Crisp with several initiatives around data science and analytics during their startup phase. Three highlighted projects:

  • Building the attribution architecture and performance evaluation frameworks for their marketing team. This allows Crisp to evaluate and optimise marketing efforts across different channels.
  • Developing multiple dashboards to support the founding team, category managers, marketers, and others in making data-driven decisions.
  • Setting up Crisp’s analytical data warehouse for further growth by implementing a code review process, extensive documentation and data tests.

The solid data infrastructure that BLOOM helped develop, enabled Crisp to gain valuable insights and realise its strong growth.

BLOOM supported us in multiple projects which allowed Crisp to rapidly reach our desired level of growth. The outcomes of the cooperation with their consultants were very useful for my team, enabling us to measure conversions better and make day-to-day decisions based on data. Their expertise, proven methods, and highly collaborative way of working brought lasting value for Crisp.
– Marloes Dobbe, Marketing Director

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